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Our Story

AuraTattoo in a nutshell

At Aura, we believe in creating meaningful connections through the art of tattooing. Our goal is to offer a peaceful, intimate space where every client feels seen, cared for, and inspired. We combine creativity with exceptional hygiene standards to ensure a safe and unforgettable experience, crafting custom designs that reflect the personal stories of those who who walk through our doors.

About Aura Tattoo Studio

Aura's Origins

Aura is a unique place on Reykjavik's tattoo scene, born from the vision of artist Anna, known by her pseudonym, Serene Nero (formerly Ethereal Tattoo). Driven by a desire for peace and a more intimate creative environment, Anna set out on her own path in late 2019. She established a small, personal space where she worked solo, inviting people into her world of meaningful exchanges, shared stories, and authentic connections.

Growth and Team Formation

From the beginning, her business showed promise, but it was this step toward independence that sparked even more dynamic growth. Soon, the idea of inviting other talented artists into her space was born. The Aura team isn't just a collection of artists; we are a close-knit group of friends who share a deep appreciation for human connection. We draw inspiration from our interactions with others, and in return, we offer our full attention, creative dedication, and warm care to every client, ensuring that their unique needs are met while maintaining the highest standards of hygiene.

Aura Tattoo Studio interior
Aura Tattoo Studio interior

Safety and Hygiene

Anna's background in the medical field sets a high bar for sterile practices within our studio. Every team member shares this commitment to safety, so our clients can feel relaxed and confident throughout the process.

Studio Atmosphere and Accessibility

Our inclusive, cozy, homelike studio atmosphere, combined with our skilled artistic staff, keeps our clients coming back for more than just one tattoo. Every design we create is crafted with meticulous precision and an unwavering focus on both quality and safety. Additionally, Aura is fully accessible, with ramp access and a spacious restroom that accommodates wheelchair users.

Our Mission

We strive to make every visit to our studio a moment of calm. We want each person who steps into our atelier to feel seen, relaxed, and leave with beautiful memories, along with a meaningful tattoo.